Some of my clients used my marketing to get 10 million customers buying a $39 product. Some to fill up conference rooms to hear a 3-hour sales pitch for a $12,000/per year product and they got some 1,600 customers out of it. Two of my clients actually made it to Donald Trump’s Apprentice TV show-as judges. A few of my clients have been household names. I’ve been called one of America’s top 10 copywriters. MY SECRET: I base all my advertising on BIG ideas: “ALL GOOD SELLING IS SERVING."