You may have heard the term “Social Media Management” being recommended to businesses and organizations these days, but are not quite sure what it means. While you’re probably familiar with how important word of mouth is in terms of marketing and branding for a company, think of social media as the amplifier. If someone has a good interaction with your brand, they might tell others about it; but if they have a negative experience these days, instead of telling one or two close friends, they are probably going to blast it to their hundreds (if not thousands) of followers and friends on various social network platforms. This is where Why Social Media Management Is Important.It’s always a bit startling how little attention and importance is placed on social media by brands of all sizes. As we’ve previously discussed here, social media is quite possibly the most important tool in your marketing arsenal, so why would you leave anything to chance?