the Small Enterprises Research and Development, Inc. (SERDEF)
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*The book uses local business cases to give more focus on Philippine industries rather than its foreign counterpart. It features twelve cases, with firms belonging to the service, the manufacturing sector or the trading sector. They include illustrative cases in the pharmaceutical industry, food processing, publishing industry and garments. The comprehensive use of local business cases featured in this book will help stimulate, enrich and inspire teaching and learning in formal and informal business classes in the country.*
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